Tondre Wines Teams Up With J&L Wine Distributors

Date: 05/12/14

J & L to Represent Santa Lucia Highlands Producer on the Central Coast and in the Central Valley


Monterey County, CA: Tondre Wines, one of the rising stars of the Santa Lucia Highlands appellation, has announced a wholesale partnership with J & L Wine Distributors. Based in Paso Robles, J & L sales teams’ cover Monterey County south to Ventura County, and inland from Merced to Kern Counties. This will be the first real opportunity for on and off-premise accounts in these areas to have access to the highly sought-after, limited release Tondre Chardonnays and Pinot Noirs.

Joe Alarid, owner / grower at Tondre, is looking forward to seeing his wines reach a wider audience: “J & L has a terrific team of professionals bringing a great selection of wines to the retailers and restaurateurs of the Central Coast. They care, as we do, about being first in quality and customer service. Tondre is honored to be paired with such a reputable company; we’re very excited about the partnership.”

Joe’s father Tondre Alarid began their family’s winegrowing operations more than seventeen years ago in the Highlands. The Tondre label is based upon the Tondre Grapefield home estate – one of the Santa Lucia Highlands’ most respected vineyard properties. In addition to producing grapes for their own Tondre brand, Joe and Penny Alarid grow fruit for several top wineries. “Tondre Grapefield” appears on the labels of some of the state’s highest rated Pinot Noirs.

Tondre’s online home is

J&L Wine Distributors can be reached through their website:

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