About Us

A lifetime farmer, Joe Alarid grew up on the family farm that his parents Yvonne and Tondre Alarid bought in the 1950’s. Under the fine tutelage of his father Tondre, Joe planted 6 ½ acres of Pinot Noir grapes in 1997 to augment the vegetables and citrus they were already farming. Although they knew their soil was good for grapes, they did not foresee 6 ½ acres becoming over 100 acres of the finest quality Pinot, Chardonnay, Riesling and Syrah fruit blanketing the Santa Lucia Highlands, Monterey County.

Joe’s meticulous vineyard management has caught the attention of many fine discriminating vignerons who purchase his fruit. His Tondré Grapefield designate grapes speak volumes for complex fruit quality and consistency vintage after vintage. Joe also sets aside hand-picked Tondré Grapefield fruit for use in his limited production, award winning family brand “Tondré” which he and his wife Penny began in 2005.

Joe’s commitment to farming sustainably reflects his desire to protect both natural and human resources. It’s an additional way Joe shows respect for the land that bears his fruit and the members of his dedicated team.

Harvest 2022 officially welcomed BRIAN ALARID to the Tondre Grapefield team! Brian has been farming from a young age with both his father Joe, and his grandfather Tondre.

A 2021 graduate from Cal Poly, San Luis Obispo’s Bio-Resource and Engineering Department, Brian brings a wealth of knowledge and value to the Tondre Grapefield and operational team.

Joe, his wife Penny and Joe Jr. are especially proud and honored to have Brian join the family business!

About Us

A lifetime farmer, Joe Alarid grew up on the family farm that his parents Yvonne and Tondre Alarid bought in the 1950’s. Under the fine tutelage of his father Tondre, Joe planted 6 ½ acres of Pinot Noir grapes in 1997 to augment the vegetables and citrus they were already farming. Although they knew their soil was good for grapes, they did not foresee 6 ½ acres becoming over 100 acres of the finest quality Pinot, Chardonnay, Riesling and Syrah fruit blanketing the Santa Lucia Highlands, Monterey County.

Joe’s meticulous vineyard management has caught the attention of many fine discriminating vignerons who purchase his fruit. His Tondré Grapefield designate grapes speak volumes for complex fruit quality and consistency vintage after vintage. Joe also sets aside hand-picked Tondré Grapefield fruit for use in his limited production, award winning family brand “Tondré” which he and his wife Penny began in 2005.

Joe’s commitment to farming sustainably reflects his desire to protect both natural and human resources. It’s an additional way Joe shows respect for the land that bears his fruit and the members of his dedicated team.

Harvest 2022 officially welcomed BRIAN ALARID to the Tondre Grapefield team! Brian has been farming from a young age with both his father Joe, and his grandfather Tondre.

A 2021 graduate from Cal Poly, San Luis Obispo’s Bio-Resource and Engineering Department, Brian brings a wealth of knowledge and value to the Tondre Grapefield and operational team.

Joe, his wife Penny and Joe Jr. are especially proud and honored to have Brian join the family business!